What is a chief brand officer?

A Chief Brand Officer (CBO) is a senior executive responsible for overseeing and managing a company's brand strategy, development, and execution. They are responsible for driving the brand vision, mission, and values, ensuring brand consistency across all marketing and communication efforts, and maintaining brand integrity. The CBO works closely with other senior executives, such as the Chief Marketing Officer (CMO), to align the brand strategy with the organization's overall business objectives. The CBO also works closely with other internal stakeholders to ensure that the brand is properly represented and aligned with the company's culture, values, and goals. The CBO is also responsible for analyzing market trends and consumer insights to identify opportunities for brand growth and development. They collaborate with teams across the organization to develop innovative and effective marketing campaigns, and work to build brand equity over time.